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Frontline Workers Repping Your Brand Need Tech Training

Are You Ready for a World Without Menial Jobs?
I recently came across the attached article in Ad Age and believe it is worth sharing and comment.
The thesis is that companies and brands no longer can succeed by managing frontline workers as commodities with limited training to complete simple single tasks.
This is ever more apparent in retail, hospitality and any local business both......read more

Are Social Media Efforts by Small Business Failing?

A recent study commissioned by Conversocial and conducted by assistant professor of communications Liel Leibovitz at New York University , found that 78 percent of consumers believe that social media platforms will either soon entirely replace other means of customer service, or become the dominant way for consumers to communicate with businesses.
While this statistic may not be surprising, the fact......read more

Bakery Terrorized by Groupon Deal

I've commented in prior posts about "doing the math" when it comes to running Groupon deals for your small business. I came across this article from The Daily Beast and thought it was worthwhile to share.
Enjoy!
http://goo.gl/5TNde...read more

Undiscovered Gold For SMB's

We came across an article on Marketing Vox and wanted to share it with everyone. We have been saying for a long time that you should consider your website your home where you want to engage visitors and transact business. Further, we have shared our philosophy that social media (Facebook, Twitter, LinkedIn, etc) email, and search are channels that should be used to move visitors back to your website and......read more

Social Media Grows an Audience and a Business

I know I've been touting the value of social media and keeping your content fresh. In a past post, I even quoted stats regarding the uptick in traffic as a result updating your Facebook page and adding fresh content to you website.
I came across this article (http://www.entrepreneur.com/blog/220409) by Diana Ransom a contributing editor at Entrepreneur.Com, regarding Lindsay Davis founder of Fait Ici......read more

Why Groupon Is Poised For Collapse

As I have written in past posts, I encourage small business owners to "do the math" before signing up with one of the deal of the day companies.
After reading on Tech Crunch that Groupon lost over $100 million in the last quarter, I came across an associated article entitled, "Why Groupon is Poised for Collapse". I am attaching the link below for you to read. It's a great read and provides further......read more

Save 50% on an Annual Subscription to SimplyEngage!

SimplyEngage is the featured B2B deal of the day on MarketSharing.com! Save 50% on an annual subscription to our platform.
You shouldn't have to be a programmer or require four different vendor applications to achieve your online marketing goals. All we ask is that you have a desire to garner more customers and keep your existing ones engaged and we will help you with the rest!
Our mission is to......read more

Groupon, Living Social and now Facebook and AT&T. Are daily deals for you?

Being a recipient of the daily Groupon email and occasionally redeeming, I spent some time trying to understand the value, costs and customer retention viability from the perspective of the small business owner. This article is timely as I read this morning that AT&T is now planning to offer a discount site next month starting in Los Angeles, Dallas and Atlanta. This follows on the heels of the Fast Company......read more

Frontline Workers Repping Your Brand Need Tech Training

Are Social Media Efforts by Small Business Failing?

Bakery Terrorized by Groupon Deal

Undiscovered Gold For SMB's

Social Media Grows an Audience and a Business

Why Groupon Is Poised For Collapse

Save 50% on an Annual Subscription to SimplyEngage!

Groupon, Living Social and now Facebook and AT&T. Are daily deals for you?

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